Project Summary

Our team worked closely with Sling TV’s marketing director and Mekanism to bring their creative vision to life, handling video production and digital advertising execution for a holiday-themed campaign. By deploying assets provided by the design agency, we delivered engaging, location-specific content across digital-out-of-home (DOOH) formats, including street-level, bus shelters, and train stations.

The campaign aimed to:

• Amplify brand awareness during the peak holiday season.

• Engage with the diverse Times Square audience in high-traffic zones.

• Seamlessly integrate physical and digital advertising using geo-fencing technology.

Our Approach

Design Assets
Mekanism provided the creative assets, including illustrations, typography, and branding elements. Their designs captured the festive holiday spirit while maintaining a modern, sophisticated aesthetic.

Video Production
Our team transformed the static designs into dynamic, loop-able video ads, incorporating animations like falling snow and festive transitions to captivate onlookers.

Strategic Coordination
Working directly with a leading DOOH media vendor, we were able to correctly produce and optimize for the different display devices.

Street-Level Displays: Designed to engage pedestrians in real-time.
Bus Shelters: Targeting commuters with repetitive exposure.
Train Stations: Capturing attention in transit-heavy hubs.

Geo-Fenced Display Ads
Using the design assets, we built a cohesive set of digital ads tailored for geo-fenced delivery within Times Square. These ads were served to users’ devices within a specific radius, complementing the physical DOOH campaign.

Cross-Platform Cohesion
The digital ads aligned the design and messaging to the DOOH content, creating a unified brand experience across screens and devices.

Results

Audience Reach: The campaign achieved over 1.2 million impressions from pedestrians, commuters, and tourists in Times Square.

Engagement Metrics: Landing page visits tied to the campaign saw a 30% increase compared to non-seasonal campaigns.

Brand Impact: The combination of holiday visuals and precise placement resulted in widespread recognition and a boost in streaming subscriptions.

Key Takeaways

Creative Collaboration
Working closely with the Sling TV’s marketing director and partnering with a top-tier design agency elevated the visual appeal of the campaign, while our production and advertising expertise ensured seamless execution.

Geo-Targeting Integration
The integration of geo-fenced digital ads with DOOH placements amplified reach and maintained relevance across touch points.

Strategic Media Partnerships
Direct collaboration with DOOH media vendors provided valuable insights and optimized placement strategies, maximizing campaign ROI.

This campaign exemplifies the value of collaboration between creative and execution teams, delivering a memorable holiday experience in one of the world’s busiest locations.